3 September 2026

Is Chasing Social Media Trends Actually Hurting Your Business?

Is Chasing Social Media Trends Actually Hurting Your Business? Trending audio. Viral Reel formats. “POV” videos. Lip-syncing. Trending hooks. Memes. There always seems to be something new that we’re being told we need to do on social media. And when you’re running a salon, beauty business or working behind the chair or treatment bed all …

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Instagram Trial Reels: Should Hair & Beauty Businesses Be Using Them?

If you’ve spent any time scrolling through Instagram recently, you’ve probably heard people talking about Trial Reels. Some creators are calling them a game-changer for reach. Others are saying they’re a waste of time. As with most social media features, the truth sits somewhere in the middle. So, what exactly are Trial Reels, what are …

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Why Your Clients Are Watching… But Not Booking (And How to Change That)

If you’ve ever thought, “People are liking my posts… so why aren’t they booking?” , you’re not alone. You’re showing up, posting your work, staying consistent… and yet your diary isn’t filling in the way you expected. Here’s the truth: visibility doesn’t automatically lead to bookings. Let’s talk about why… The Rise of the “Silent …

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