Is Chasing Social Media Trends Actually Hurting Your Business? Trending audio. Viral Reel formats. “POV” videos. Lip-syncing. Trending hooks. Memes. There always seems to be something new that we’re being told we need to do on social media. And when you’re running a salon, beauty business or working behind the chair or treatment bed all …
Is Chasing Social Media Trends Actually Hurting Your Business? Read More »
If you’ve spent any time scrolling through Instagram recently, you’ve probably heard people talking about Trial Reels. Some creators are calling them a game-changer for reach. Others are saying they’re a waste of time. As with most social media features, the truth sits somewhere in the middle. So, what exactly are Trial Reels, what are …
Instagram Trial Reels: Should Hair & Beauty Businesses Be Using Them? Read More »
If you’ve ever thought, “People are liking my posts… so why aren’t they booking?” , you’re not alone. You’re showing up, posting your work, staying consistent… and yet your diary isn’t filling in the way you expected. Here’s the truth: visibility doesn’t automatically lead to bookings. Let’s talk about why… The Rise of the “Silent …
Why Your Clients Are Watching… But Not Booking (And How to Change That) Read More »
If you feel like social media changes faster than you can say “algorithm”, you’re not wrong. Every year brings a new wave of trends, tools, and features that promise to “revolutionise your marketing”… but let’s be honest, not all of them matter to the everyday business owner. So instead of giving you another list of …
If you’ve ever posted something on social media and thought, “Why is no one biting?” – you’re not alone.Most business owners create content based on what they think they should post rather than what their ideal client actually wants to see. But when your content speaks directly to the person you want to attract?That’s when …
How to Make Your Content Speak Directly to Your Ideal Client Read More »
Ever feel like you’ve got a silent audience watching your every Story, occasionally dropping a heart emoji, but never actually booking an appointment? Yep—those are your lurkers. 👀And trust me, every salon owner has them. The good news? Those quiet followers are often this close to becoming loyal clients. They just need a little more …
How to Turn Lurkers into Loyal Clients on Instagram Read More »
Let’s be honest—there are days when showing up on Instagram feels like a breeze… and days when the very thought of recording a Story makes you want to hide behind the salon chair. Maybe you’re not feeling your best, or you’re just too busy running your salon to think about filters and captions. Whatever the …
How to Show Up on Social Media Without Being on Camera Read More »
Running a business is no small task. Between managing your team, booking appointments, and delivering fabulous results for your clients, finding time for social media can feel like an impossible mission. But here’s the thing: having an active social media presence is one of the best ways to attract new clients, build loyalty, and showcase …
5 quick and easy social media tips for salon owners who are always on the go Read More »
Social media—it’s more than just a place for cat videos and dance challenges (though, let’s be honest, we all indulge). For hair and beauty business owners, it’s a powerful tool for building lasting client relationships, increasing loyalty, and keeping chairs full week after week. If your salon’s social presence isn’t quite getting the love you …
Background La Beaute, an elegant chain of two hair salons nestled in the heart of Swindon and Wichelstowe, is renowned for its luxurious hair treatments. The salons specialise in vivid colours and balayage, offering their clients a transformative experience with each visit. Alongside their expert services, La Beaute also provides an array of specialist products …
