The importance of using social media for your salon
Social media is an incredibly powerful tool that can help your salon business in several ways. Here are 3 reasons why using social media is important for your salon:
- It increases brand awareness: Social media platforms allow you to reach a vast audience and promote your brand to potential customers. By regularly posting engaging content and interacting with your followers, you can increase brand awareness and build a loyal following.
- You can showcase your work: Social media provides a platform to showcase your salon’s work, whether it’s haircuts, makeup, or nail art. You can post photos and videos of your work, demonstrating your skills and creativity, which can attract new customers.
- You can engage with customers: Social media allows you to engage with your customers in real-time, respond to their queries and concerns, and offer personalised solutions. This can improve customer satisfaction and loyalty, leading to repeat business and positive reviews.
In conclusion, if you’re not using social media for your business, you’re missing out!
Instagram for your Business
Instagram can be a powerful tool for you to connect with your audience. Instagram has over 1 billion monthly active users, and this number continues to grow. By using Instagram for your salon social account, you can reach a large audience and promote your brand to people all over the world.
Facebook for your Business
Many businesses struggle to keep up with the ever-changing trends and algorithms of social media platforms, let alone leverage them to their benefit. Facebook can be a powerful tool, but without the right strategies and knowledge, you risk missing out on huge potential growth opportunities for your business, as well as wasting time and money!
60 minute 1-1 training session
Pick my brains for 60 minutes
If you’re not ready to hand your accounts over to a pro yet, but still need support with your social media, then a 1-1 training session could be what you need. Our 1-1 sessions are 60 minutes of dedicated time for anyone looking for support with in’s & out’s of a specific social media issue.
We can discuss content ideas, hashtag help, account set up and more. These sessions are tailored to your needs and carried out via zoom, you’ll also get a recording of the session and any written notes I take during the session.
Get 3 lots of 60 minute 1-1 sessions, to be taken any time over a 3 month period
If one 1-1 training session isn’t quite enough, you might benefit from a nurture package. You’ll get 3 60 minute 1-1 sessions, providing bespoke training & support to you. These sessions are tailored to your needs and carried out via zoom, you’ll also get a recording of the session and any written notes I take during the session.
These sessions are to be taken within a 3 month period and must be attended by the same person each time. These sessions cannot be split across teams.
Social Media Training
Social media training for two people
(additional people can be added)
If you’re looking for training on a larger scale, our social media training for groups is what you need. Our group sessions are great for salons who want to upskill their staff on particular areas of social media.
We can cover:
Social Media Strategy
Content Planning & Creation
Hashtags & more
Pop me in your pocket for a day (if you will) and have exclusive 1:1 access to me! This is perfect if you’re looking to revamp your social media, and get expert support.
You can ask any questions that pop into your head, get guidance and most importantly, I’ll make sure you get stuff done!
Here’s some of the things we could go through in a day:
Instagram & Facebook strategies
Auditing and updating your socials
Creating a content plan
IG Reels & TikTok
And anything else you can think of!